BUS 250 - Consumer Behavior

Institution:

Farmingdale State College

Subject:

Description:

This course recognizes the central role of consumers in determining the fate of a firm's marketing efforts. Topics covered include the understanding of consumer motivation, perception, and learning, as well as the recognition of social influences on consumer behavior such as reference groups, opinion leadership, culture, and subcultures. Emphasis will be on the consumer's decision making process so that students can make more informed choices in the marketplace. Topics also include the methods marketers use to influence consumer behavior and corresponding ethical and legal issues. Prerequisite(s): BUS 131 or Department approval (3,0) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.FARMINGDALE.EDU

Phone Number:

(516) 420-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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