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Course Criteria
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3.00 Credits
This course is offered during the January intersession and taught on-site at a major ski resort. The course is designed around a thorough analysis of the application of management principles to the operation of a full-service ski resort. Emphasis is additionally placed on the industry's unique technologies, current trends, and future issues. Due to the condensed schedule of the class, considerable pre-course reading and preparation is required. Prerequisite: Permission of the instructor (3: 3, 0) January intersession 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture, Distance Learning Business Management College Business Division Business Administration Department Course Attributes: Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect
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3.00 Credits
This course provides students with a realistic examination of human resource management (HRM) as it operates in the world of business today. Attention is devoted to analysis of motivation, labor relations, leadership, supervision, and the historical development of the HRM field. The course also evaluates the interplay of other disciplines, including psychology, anthropology, economics, and sociology, as they apply to this field of business. Finally, the course provides students with the opportunity for "hands-on" evaluation, using the case method, of a personnel problem or concern. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect
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3.00 Credits
This introductory course emphasizes collective bargaining, with a focus on the development and application of today's bargaining issues. The course takes a broad overview of the general nature of present-day labor relations and inspects historical, legal, and structural environments that greatly influence contractual contents and labor relations behavior. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective
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3.00 Credits
Human Resource Management is the application of an inclusive group of related employee functions and processes within an organizational environment for the purpose of developing and maintaining a qualified workforce in ways that contribute to that organization's effectiveness. This course is designed to provide students with an objective perspective of the evolution of Human Resoruce Management, from its origin through today's application IN business and organizational environments. The focus is to examine how Human Resource Management has become the most important factor in an organization's success or failure. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, Hospitality BBA Business Elect, Info Tech Technical Elective
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3.00 Credits
Basic supervisory principles and practices and the relationship between first-line supervisors and management goals are covered. The course examines current practice and basic principles of human behavior. Topics include motivation, morale, communication, leadership, and decision making. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective
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3.00 Credits
This course focuses on marketing and methods with emphasis on the planning, pricing, promoting, and distributing of products and services to consumers. Topics include marketing functions and institutions, marketing methods, and policies. Prerequisite: None (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect
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3.00 Credits
Professional selling techniques are presented and analyzed. Emphasis is placed on developing the ability to sell either products or services to include personal selling basics, customer analysis, the selling process, and sales management. Student demonstrations provide practice in realistic sales presentations. Prerequisite: BUSI 245 or permission of the instructor (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective
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3.00 Credits
Advertising as a tool in the marketing of products and services is studied. The course provides the fundamentals of advertising and an examination of the decision sequence framework that a marketing manager would follow in the development of an effective advertising campaign. Prerequisite: BUSI 245 or HOSP 215 or permission of the instructor (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect
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3.00 Credits
The study and analysis of retailing are the major content areas of This course. The analysis includes types of institutions, store location, layout, organization, buying and merchandising techniques, retail advertising and promotion, operation and control methods, and a survey of retailing opportunities. Prerequisite: BUSI 245 or permission of the instructor (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture, Programmed Instruction Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective, Park & Rec concentration Elect
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3.00 Credits
This course is a study of the cultural, political, and legal dynamics and environments of international markets as well as the mechanics, techniques, and strategies used by marketers to compete successfully in the global economy. Prerequisite: BUSI 245 or permission of the instructor (3: 3, 0) 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate, Undergraduate-Bachelor Program Schedule Types: Lecture Business Management College Business Division Business Administration Department Course Attributes: Accounting Assoc Tech Elective, Business Elective, GMBA Elective, Hospitality BBA Business Elect, Info Tech Technical Elective
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