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  • COMM 365: Broadcast Performance

    3.00 Credits
    Saint John Fisher University

    This course concentrates on the written and vocal skills and techniques of radio and television announcing and overall performance before the microphone and camera. All exercises and assignments are recorded on professional minidisks or videotape for evaluation. Not available as an audited course. Prerequisites: COMM 100 and 264. Students may complete COMM 231 and 301 while concurrently enrolled in COMM 365.
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  • COMM 366: Broadcast Journalism

    3.00 Credits
    Saint John Fisher University

    This is a course in the writing, reporting, and delivery of news for radio and television. Students participate in the preparation and production of radio and television news packages. Not available as an audited course. Prerequisites: COMM 231, 301 and 365, or permission of instructor.
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  • COMM 367: An Introduction to the New Media

    3.00 Credits
    Saint John Fisher University

    This course examines how information technologies and new forms of Internet-based media are transforming traditional forms of media. Students complete a team-based research project, which examines a specific case study related to the application of new technologies/media to economic, legal, social, and ethical issues. The course has a global viewpoint, with particular emphasis on comparing the impact of new media in both Canada and the United States. The instructor assumes that students possess a knowledge and familiarity with the use of the College's online databases for completion of the team research project.
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  • COMM 369: Web Design

    3.00 Credits
    Saint John Fisher University

    Students learn how to design and develop sites for the World Wide Web using Macromedia Dreamweaver. The course covers graphic design, usability, and interface design. Technologies taught in the Macintosh computer lab include HTML, cascading style sheets, and digital imaging using Adobe Photoshop. Students complete individual projects as well as a group project for an outside client. Cross-listed with CSCI 369. Recommended prerequisite: Familiarity with computer graphics software.
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  • COMM 372: PR Case Studies

    3.00 Credits
    Saint John Fisher University

    A study of the functions, processes and problems in the practice of organizational public relations, paying particular attention to media relations. Students learn about creating successful public relations campaigns through a combination of hands-on research with local companies and a review of national programs. Students who have taken COMM 370 or 373 may NOT take COMM 372. Prerequisite: COMM 270.
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  • COMM 374: Nonprofit Development

    1.00 Credits
    Saint John Fisher University

    This course supports the development of students who are interested in career opportunities in the nonprofit sector. A personalized approach to the history of American philanthropy is introduced. The current "health" statusof nonprofits in upstate New York and nationally is explored with the help of guest speakers. Students practice critical reading, speaking, listening, and writing on a professional level. Coursework mimics the environment of a nonprofit by requiring both group participation and individual contributions. Students use a model of socioeconomic status to design a hierarchy of giving, and thus a fundraising strategy, that appeals to people in all classes of giving as defined by the model. Individuals' motivation for giving is also explored. Meets for 5 weeks. Restriction: Junior or senior status.
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  • COMM 375: Public Relations in Sports

    3.00 Credits
    Saint John Fisher University

    Development of writing skills and styles used in athletic media relations. The course focuses on aspects of sports media relations, including working with the media, producing publications, pitching stories to local, regional and national media outlets, and promoting athletes, coaches, and teams for honors and awards. Cross-listed with SPST 375. Prerequisite: COMM 253 or 270.
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  • COMM 376: Advanced PR/IMC Writing and Techniques

    3.00 Credits
    Saint John Fisher University

    This course is designed to prepare students for the practice of public relations within an Integrated Marketing Communications (IMC) setting. Students are challenged to consider how they would deliver the best return on investment with a communication budget and to think managerially and tactically to produce positive communication outcomes with various tools ranging from traditional press releases, special events, and advertisements to emerging web-based applications of IMC. Prerequisites: COMM 270, 281. Recommended prerequisite: COMM 301.
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  • COMM 377: Advanced Media Relations

    3.00 Credits
    Saint John Fisher University

    Students gain a working knowledge regarding the intricacies of media relations. Research, identification of key publics, database development, pitching, and evaluation of the media relations process and program are studied. Student work with actual cases to learn the importance of relationship building to develop their media-relations skills. Prerequisite: COMM 270.
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  • COMM 383: Creative Ad Writing:Print

    3.00 Credits
    Saint John Fisher University

    This course covers the basic concepts, principles, and techniques of writing for advertising, including creative strategy, preparation of copy, and basic format for print, radio, and television advertisements. Students are expected to produce a selection of advertisements and a portfolio designed for various media. Prerequisite: COMM 100.
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