COMM 383 - Creative Ad Writing:Print

Institution:

Saint John Fisher University

Subject:

Description:

This course covers the basic concepts, principles, and techniques of writing for advertising, including creative strategy, preparation of copy, and basic format for print, radio, and television advertisements. Students are expected to produce a selection of advertisements and a portfolio designed for various media. Prerequisite: COMM 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjfc.edu

Phone Number:

(585) 385-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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