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Course Criteria
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3.00 Credits
Interests of students are considered in selecting particular topics. Prerequisite: consent of instructor. Offered on demand.
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3.00 Credits
Independent Study
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3.00 Credits
Honors Project
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3.00 Credits
A concept course which will make students familiar with the background and content of public relations management and help them understand the nature of managerial and ethical responsibilities of public relations practitioners. Attention will be given to the codes of ethics and enforcement processes of national societies of public relations professionals. The primary focus will be on management’s critical areas of accountability: the conceptualization and specification of the tasks and responsibilities which define the nature, scope and warranty of public relations activity. The course also will provide an overview of the various sectors of public relations such as public affairs, community relations, employee relations, financial and shareholder relations, consumer relations, international relations, crisis management and issues management.
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3.00 Credits
This course will examine the current practices of advertising and public relations with a particular emphasis on how these two areas work together in serving the client. Prerequisite: successful completion of PR 101.
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3.00 Credits
This course prepares students for public relations research necessary for planning and evaluating programs of action and communication. The course will focus on 1) identifying and segmenting various social groupings (interest groups, stakeholders, coalitions); 2) ascertaining the impact of the action and information system on communication participants; and 3) evaluating the results of such action and communication activity against desired outcomes. Prerequisite: successful completion of PR 101.
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3.00 Credits
This course focuses on skills and techniques that cover writing for public relations, copy dissemination, media use and media network design; these techniques range across internal and external media, print, electronic and audiovisual media. Special attention will be given to 1) the range of media used; 2) the multiple groups which have to be reached at the same time; 3) the social and organizational context in which public relations writing is done; and 4) the objectives to be attained by such writing. These objectives must be identified with the public relations mission to seek accord with various social groupings and organizations. The course requires an understanding of the journalistic writing style. Types of writing will include speech writing, proposals, news releases, annual reports, and newsletters. Prerequisites: successful completion of PR 101, WRI 201. Note: PR 202 and 302 are strongly recommended as a prerequisite or co-requisite, but not requ
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3.00 Credits
A study of the history and relationship between public relations and the media environment. Course content covers setting up media program, building strong working relationships with the press, helping reporters meet their objectives, using tools of the trade from news releases to news conferences, training spokespeople, understanding the ethics of media relations, planning media events, managing international media, anticipating issues and managing crises, counseling senior management, and evaluating the effectiveness of media relations programs. Prerequisites: successful completion of PR 101, 202, 401, WRI 201. Prerequisite/Co-requisite: PR 302.
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3.00 Credits
This requirement will involve both the simulation and practice of public relations. Students will attract, consult with, execute plans for, and service public relations clients both on campus and in the immediate community. Prerequisites: successful completion of all courses through the third-year sequence (PR 402) and permission of the department.
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3.00 Credits
Admission is limited to senior majors in good academic standing who have completed all courses through the third-year sequence (PR 402). Graded.
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