PR 401 - Public Relations Writing

Institution:

Westminster College - Pennsylvania

Subject:

Description:

This course focuses on skills and techniques that cover writing for public relations, copy dissemination, media use and media network design; these techniques range across internal and external media, print, electronic and audiovisual media. Special attention will be given to 1) the range of media used; 2) the multiple groups which have to be reached at the same time; 3) the social and organizational context in which public relations writing is done; and 4) the objectives to be attained by such writing. These objectives must be identified with the public relations mission to seek accord with various social groupings and organizations. The course requires an understanding of the journalistic writing style. Types of writing will include speech writing, proposals, news releases, annual reports, and newsletters. Prerequisites: successful completion of PR 101, WRI 201. Note: PR 202 and 302 are strongly recommended as a prerequisite or co-requisite, but not requ

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminster.edu

Phone Number:

(724) 946-8761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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