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Course Criteria
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3.00 Credits
3 Credit Hours Fall Sem. More than 80% of the businesses in the United States are private entrepreneurships. Although there is a preponderance of "flag" brands throughout this country, the lifeblood of free enterprise is still the family operation. The blend of family values, family systems, and business operations can lead to a very challenging environment for ownership. The course will focus not only on the systems necessary to run a family business, but also on the psychological, human issues that inevitably arise. (3 hours lecture). Prerequisite: Junior standing.
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3.00 Credits
3 Credit Hours d.b.a. Franchising provides many with an opportunity to reach the "American Dream" of becoming an entrepreneur. Tying in with a "flag" operation allows private entrepreneurs to take advantage of the experience and image that a brand brings to the table. For the small firm with multiple outlets, the opportunity to continue expansion and gain substantial market share through franchising a concept is quite enticing. This course offers students an opportunity to become familiar with the systems, legal issues, financing opportunities, and strategies for promotion that exist in the U.S. for franchise concepts. (3 hours lecture). Prerequisite: Junior standing.
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3.00 Credits
3 Credit Hours Fall/Spring Sems. This course addresses the management of operations in manufacturing and service firms. Diverse activities, such as determining the size and type of production process, purchasing the appropriate raw materials, planning and scheduling the flow of materials and the nature and content of inventories, assuring product quality, and deciding on the production hardware and how it gets used, comprise this function of the company. Managing operations well requires both strategic and tactical skills. The course will cover such topics as: process analysis, workforce issues, materials management, quality and productivity, technology, and strategic planning, together with relevant analytical techniques. This course will provide a survey of these issues. (3 hours lecture). Prerequisite: Junior standing.
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3.00 Credits
3 Credit Hours d.b.a. This on-the-job experience is designed to provide practical application of the knowledge gained during the student's first two years of study in Business Management and Entrepreneurial Studies. Students may choose to work in an entrepreneurial setting within the North Country or in a variety of other business practices. Students will be exposed to numerous aspects of business development, customer service and human resources and operations management. Students will write a business plan for the business and share it with the practicum participants. Prerequisite: BMES junior standing and a cumulative GPA of 2.00.
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3.00 Credits
3 Credit Hours Spring Sem. An inter-disciplinary senior seminar emphasizing the analysis of complex business problems in domestic and global settings. Using a strategic management framework, this course integrates core business knowledge across all functional and decision-support areas to arrive at economically-sound, ethically-principled, value-adding solutions. This case-based seminar will focus on issues of venture capital and other forms of capitalization and enterprise growth; initial public offerings (IPO's); small business management problems and entrepreneurial strategy. (3 hours lecture). Prerequisites: Senior standing and completion of all required BMES courses through the third year of study.
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3.00 Credits
Spring Sem. Student consultants are assigned an entrepreneurial client and will develop a formal "client-deliverable" project, such as a strategic marketing plan, a business plan or a financial plan. This client project will reflect the research completed in Capstone Research Methods Seminar (SOC 460) in the previous semester. This consulting service will be provided to clients pro bono to further our stewardship goals for the entrepreneurial studies students. The project serves as a "capstone" of the BMES program. (3 hours lecture). Prerequisite: Senior standing and completion of Capstone Research Methods Seminar (SOC 460).
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3.00 Credits
3 Credit Hours d.b.a. Theories of management evolve at an exponential rate. Dealing with the management of people, inside and outside an organization, is complex due to the nature of human behaviors. Organizational structures change as the definition of these organizations mutate in response to economic conditions and the needs of those stakeholders who make the organization breathe. As new approaches rise to the surface, this free-form course will allow members of the faculty to research and present new concepts in management and leadership. ( 3 hours lecture). Prerequisite: Junior standing or permission of the Dean of the Division.
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3.00 Credits
3 Credit Hours Fall Sem. This course guides the student through an overview of the management information systems strategies. Students analyze common MIS problems and the solutions implemented to address them. Common issues associated with managing different components of an information system in an organization are also covered. (3 hours lecture). Prerequisite: Senior standing.
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3.00 Credits
3 Credit Hours Fall/Spring Sems. Students are introduced to the functions of a marketing system to gain a better understanding of the consumer and industrial market place. Different strategies necessary to market a product or service are discussed from scientific and practical viewpoints. Topics discussed include product planning and development, quality, pricing promotions, and channels of distribution. (3 hours lecture). Prerequisite: Junior standing.
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3.00 Credits
3 Credit Hours Fall Sem. Students will learn to evaluate advertising as an institution in society and investigate advertising, both as a tool of marketing and as a process of mass communication. Topics such as marketing research, media selection, budget allocation, publicity, and personal selling efforts will be discussed. Through various assigned projects, students will design and produce advertisements in a variety of mediums. (3 hours lecture). Prerequisite: Junior standing.
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