MKT 305 - Advertising and Promotion

Institution:

Paul Smiths College of Arts and Science

Subject:

Description:

3 Credit Hours Fall Sem. Students will learn to evaluate advertising as an institution in society and investigate advertising, both as a tool of marketing and as a process of mass communication. Topics such as marketing research, media selection, budget allocation, publicity, and personal selling efforts will be discussed. Through various assigned projects, students will design and produce advertisements in a variety of mediums. (3 hours lecture). Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.paulsmiths.edu

Phone Number:

(518) 327-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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