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AD 560: Information Design for the WWW
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Information Design is an essential component in developing websites. This course examines the leading concepts of user-centered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a stepby- step process for creating websites using flow charts, content trees and schematics. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy. Corequisite: ADV 3550/AD 550 or department approval required
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AD 560 - Information Design for the WWW
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AD 600: Advertising Projects II
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr A continued exploration of the creative advertising campaign. Application of research, design principles and creative concepts to retail advertising, public relations, business and international advertising. Preparation of finished artwork using software such as QuarkXpress, Adobe Illustrator and Adobe Photoshop. Prerequisite: ADV 3500/AD 500
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AD 600 - Advertising Projects II
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AD 601: Graphic Design Projects II
3.00 Credits
CUNY New York City College of Technology
3 cl hrs, 3 cr Continuation of the development of skills learned in AD 501 as they apply to information graphics and exhibition design. Preparation and presentation of finished artwork using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3500/AD 500
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AD 601 - Graphic Design Projects II
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AD 611: Desktop Publication Design I
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Principles and practice of publication design. Analysis, research and design of the contemporary multi-page publication. Creative assignments leading to the design and production of a newspaper and magazine. Integration of design and production in the computer laboratory, using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3500/AD 500 or ADV 3501/AD 501
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AD 611 - Desktop Publication Design I
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AD 620: Digital Video Design I
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Through lectures, demonstrations and hands-on practice, students are exposed to the process of creating, producing and editing digital video. Topics include pre-production (creative concept, scripting, storyboards), production (shooting techniques, soundtrack, lighting) and post production (capturing, editing, sound mix and special effects). Students work with software such as Final Cut Pro, Adobe Premiere and SoundStudio. Prerequisites: ADV 3500/AD 500, ADV 3501/AD 501 or ADV 3530/AD 530
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AD 620 - Digital Video Design I
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AD 630: Digital Video Design II
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Theory and practice in advanced forms of digital video. Emphasizes the integration of special effects incorporating typography, graphics and photography. Students create an advanced digital video project for output to the World Wide Web and/or DVD with software such as Adobe AfterEffects. Students also learn new protocols required for creating and delivering video for the World Wide Web and DVD. Prerequisite: ADV 3620/AD 620 or department approval required
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AD 630 - Digital Video Design II
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AD 640: Three Dimensional Animation and Modeling
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr An introduction to computer 3-D modeling, rendering and animation using software such as Cinema 4D XL. Students learn the tools and techniques for building models and scenes, rendering them with various surfaces for use in screen presentations (CD ROM, websites, video and film), and creating graphics for print media. While exploring 3-D design aesthetics, the course emphasizes the practical and technical features of the software. Students gain familiarity with advanced modeling techniques and the hierarchical structure of complex models. Prerequisite: ADV 3540/AD 540 or department approval required
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AD 640 - Three Dimensional Animation and Modeling
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AD 650: Advanced Web Design
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr Building on skills learned in ADV 3550/AD 550, topics include advanced CSS, Javascript and Flash integration. Students work with clients to design and construct a professional working website following contemporary web and accessibility standards. Software such as Dreamweaver and Flash are used for construction and maintenance. A working knowledge of XHTML and CSS is required. Prerequisite: ADV 3550/AD 550 or department approval required
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AD 650 - Advanced Web Design
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AD 700: The Design Team
2.00 Credits
CUNY New York City College of Technology
1 cl hr, 2 lab hrs, 2 cr Working individually or in teams, students consult with a variety of clients on the design and production of logos, posters, advertising campaigns, brochures and other promotional materials. Students are responsible for collecting research, conducting meetings, making presentations and following client guidelines. The role of deadlines and budgets is stressed. Students are expected to be involved in all phases of production. Coordinated with GRA 4800/GA 800, The Graphic Arts Production Team. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601
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AD 700 - The Design Team
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AD 711: Desktop Publication Design II
3.00 Credits
CUNY New York City College of Technology
2 cl hrs, 2 lab hrs, 3 cr A continuation of ADV 3611/AD 611. Design principles and practice of publication design. Analysis, research and design of the contemporary multi-page publication. Creative assignments leading to the design and production of annual reports and direct mail catalogs. Integration of design and production in the computer laboratory using software such as QuarkXpress, Adobe Photoshop and Adobe Illustrator. Prerequisite: ADV 3600/AD 600 or ADV 3601/AD 601, ADV 3611/AD 611
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AD 711 - Desktop Publication Design II
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