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Course Criteria
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3.00 Credits
Work as staff member on campus publications. Work will include reporting and writing, layout and paste-up work, photo work, and advertising sales work.
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3.00 Credits
History and philosophy of laws pertaining to free press and free speech. Censorship, libel, contempt, obscenity, right of privacy, copyright, government regulations, and business law affecting media operations. Stresses responsibilities and freedoms in a democratic communications system. Required course for journalism majors and IPFW journalism minor. Also required course for radio and television students. Cr. 3.
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3.00 Credits
Workshop in fundamentals of editing and reporting with special emphasis on news judgment, fairness, accuracy, and editorial balance. Practical experience in gathering, writing, and editing news and public affairs materials. Stress on principles applying to all mass media.
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3.00 Credits
The course aims to develop skill in gathering and presenting feature story material, exploring the realm between straight news and editorials. It follows feature-story practice in combining information with entertainment stressing the imperative of research, accuracy, and mechanical correctness.
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3.00 Credits
Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research media, legal aspects, ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business. Cr. 3.
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3.00 Credits
Survey course about the theory and practice of public relations. Examines public relations function within organizations, its impact on publics, and its function in society. Topics include the evolution of the field: the range of roles and responsibilities that public relations practitioners assume in a variety of settings; ethics; and significant issues and trends that have shaped the practice. Course provides a foundation for more advanced study in the field. Also useful for those planning another professional or managerial career that requires an understanding of public relations concepts and management practices. Cr. 3.
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3.00 Credits
This course explores how economic forces influence production of media content, particularly at U.S. organizations. It examines basic economic concepts, such as market and competition, as they relate to commercial media organizations. Special attention is paid to the effect of advertising and market considerations on news decision making. Cr. 3.
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3.00 Credits
Workshop in fundamentals of editing newspapers, including both individual and team projects. Emphasis on news judgment, fairness, accuracy, editorial balance, and language usage. Practice in writing news summaries, editing copy, writing headlines, laying out pages, and using computer editing technology.
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1.00 - 3.00 Credits
Provides a concentrated study of a well-defined area of specialization. The specialty areas vary each semester. The range of offerings includes such courses as Writing for Magazines, Advertising Copywriting, and Producing Company Publications. Cr. 1-3.
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1.00 - 3.00 Credits
This course focuses on the practical and specialized concerns of editing and designing newsletters, tabloids, magazines, and newspapers for business, industry, institutions, or other organizations. Attention is given to audience surveys, readability, copy editing, headlines, photographs, cutlines, copyfitting, and printing instruction, with special emphasis on design techniques for the four major types of organizational publications. Includes practice in all facets of publication design. Recommended for persons interested in print communications programs or in developing limited circulation publications. Limited enrollment; consent of instructor required. Cr. 1-3.
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