JOUR J320 - Principles of Creative Advertising

Institution:

Indiana University-Fort Wayne

Subject:

Description:

Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research media, legal aspects, ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business. Cr. 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ipfw.edu

Phone Number:

(260) 481-6100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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