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Course Criteria
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3.00 Credits
The function of personnel management and the integration of human resources are explored. Topics include the organization of work and structure, staffing, training, recruitment, interviewing, testing, organizational and managerial development, performance evaluation, diversity, supervision and management-labor relations. Prerequisite: BU 110
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3.00 Credits
This course offers an examination of modern selling techniques. Emphasis is on the examination of consumer buying motives and successful methods of satisfying customer wants and needs while building good will and establishing customer satisfaction. Student involvement is stressed through the use of sales presentations, and class discussion. The selling of self is also covered as an aid to guiding students in presentation ability.
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3.00 Credits
The purpose of this course is to introduce the student to current topics and issues in the field of sport and sport management. The course provides the student with an in-depth look at and analysis of many of the current issues facing the sports industry as well as issues encountered by managers of sports organizations. The course will help the student apply sport management techniques to effectively address current issues and problems. The course is designed to be an interactive discussion with the students being responsible for presenting and researching the current material. Critical thinking and problem-solving skills will be fostered during the course. Topics include gender equity, racial issues, National Collegiate Athletic Association rules, franchise relocations, sport agency, and athlete conduct issues.
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3.00 - 6.00 Credits
Practical experience is available to students in the business and accounting programs. On-the-job experience may be obtained in such areas as marketing, retailing, banking, accounting and government. Students attend a seminar class as a component of the course. Participants must provide their own transportation. Required prerequisites: The student must present an overall cumulative average of 2.5 with a 2.7 in required business courses, and have sophomore standing or permission of the instructor.
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6.00 Credits
Students intern at Walt Disney World in Orlando, Florida. Interviews are held each semester. Required prerequisites: Students must have a 2.75 grade point average and 12 academic credits. Permission of instructor required.
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3.00 Credits
This course is a study of the role of money in the U.S. financial system, in particular the operations, functions, structure and regulations of the system and functions of central banking. Special emphasis is given to the study of monetary theories, monetary management and the effectiveness of monetary policy. Required prerequisites: HG 131 Macroeconomics and HG 132 Microeconomics.
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3.00 Credits
This course examines the strategy and control of the processes that transform resources into finished goods and services. Topics include the use of quantitative techniques for analysis and decision-making, the role of productivity and quality, and job design and human resources. (Offered spring term) Required prerequisites: SM 261 Statistics and IM 120 Introduction to Computers.
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3.00 Credits
The purpose of the course is to provide the student with information concerning key strategies for managing event logistics, including volunteers, facilities, uniforms, transportation, food and beverage, ticketing and admissions, etc. as well as developing critical planning techniques (meeting planning, setting benchmarks, planning for contingencies) and establishing bases for negotiating contracts, dealing with sponsors, and working with any number of sport events. (Offered spring term) Recommended Prerequisite: BU 218 Principles of Sport Management (or permission of instructor).
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3.00 Credits
The purpose of this course is to examine and explore the concepts and principles of marketing, promotion, and sales in relation to sport and physical activity. Students will examine and develop marketing strategies that can be applied to the sport world. Marketing issues specific to sport involving facilities, events, sales, promotion, spectators, consumers, and sponsors will be discussed. Career opportunities in sport marketing will also be explored. (Offered fall term) Prerequisite: BU 218 Principles of Sport Management.
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3.00 Credits
The purpose of the course will be to investigate the functions of management in terms of operating and financing sport facilities. Students will gain a better understanding of what facility management is all about by examining the planning, financing, construction and operations of public and private arenas, recreational facilities, and stadiums. Facility maintenance, supervision, scheduling, planning, and renovation will be prime topics of discussion and presentation. (Offered fall term) Recommended prerequisite: BU 218 Principles of Sport Management or permission of instructor.
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