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COMM 391: Digital Imaging
5.00 Credits
California State University-Bakersfield
Aesthetic and technical fundamentals of digital imaging. Covers production and critical analysis, from image acquisition to print or screen implementation. Lecture/lab.
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COMM 391 - Digital Imaging
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COMM 402: Public Relations Management
5.00 Credits
California State University-Bakersfield
Analysis and application of public relations management strategies. Focus on the four-step process of public relations and current management practices in the profession including the use of organizational goals and objectives in public relations planning and research. Emphasizes crisis communications and issues management. Also addresses other important management elements of the profession and the advisor/counselor role of the public relations professional.
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COMM 402 - Public Relations Management
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COMM 404: Public Affairs Reporting
5.00 Credits
California State University-Bakersfield
Detailed investigation of covering public affairs, including reporting on public and government agencies, researching public records, and writing clear articles. Students will be trained in Computer Assisted Reporting. Study of structure and function of state and local government, state open meeting and public records laws, structure of judicial and criminal justice systems. Students will adopt a local government agency, attend meetings, establish news sources within the agency, and write articles about agency meetings and issues. Prerequisite: COMM 206 or permission of instructor.
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COMM 404 - Public Affairs Reporting
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COMM 405: Communication in the Orgnztion
5.00 Credits
California State University-Bakersfield
The nature and flow of communication in organizations and institutions. Theory and techniques of solving communication problems in organizations; practical experience in writing and speaking. Among topics discussed are the organization as a communication system, theory of organization, analytical techniques for evaluating the quality of organizational communication, the use of communication skills to facilitate organizational change.
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COMM 405 - Communication in the Orgnztion
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COMM 407: Mass Media & Society
5.00 Credits
California State University-Bakersfield
Analysis of the development and impact of media technology as it transforms the ways in which we generate, transmit, assess, and understand mediated messages in contemporary American society. Evaluation of the impact of media technology on the role of communication in information processing, values acquisition and personal behavior, social construction of reality, group dynamics, and social interaction. Emphasis on mass communication. GE T2
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COMM 407 - Mass Media & Society
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COMM 414: Newspaper Production
2.00 Credits
California State University-Bakersfield
Production of a weekly digital and online laboratory newspaper, The Runner, to provide practical experience in news writing and editing, proofreading, photography, advertising, layout, paste-up, circulation. Minimum of six class hours per week. May be repeated three times for credit.
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COMM 414 - Newspaper Production
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COMM 418: Copy Editing
1.00 Credits
California State University-Bakersfield
Essentials of newspaper copy editing, including news writing, proofreading, and headline writing. Includes work on material submitted for publication in the weekly laboratory paper, The Runner. Two activity hours per week. May be repeated three times for credit.
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COMM 418 - Copy Editing
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COMM 420: Page Layout
1.00 Credits
California State University-Bakersfield
Focus on the principles of effective page composition, using desktop publishing software, to determine those patterns most effective for the readers, writers, and advertisers of newspapers. Two activity hours per week. May be repeated three times for credit.
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COMM 420 - Page Layout
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COMM 422: Small Newspaper Management
1.00 Credits
California State University-Bakersfield
Fundamentals of newspaper management, including circulation, advertising, distribution, production supervision, and finances. Two activity hours per week. May be repeated three times for credit.
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COMM 422 - Small Newspaper Management
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COMM 432: Case Studies Public Relations
5.00 Credits
California State University-Bakersfield
Detailed investigation of the theory and practice of public relations through study of major public relations cases and the development of a public relations campaign proposal for a client. Examination of opportunities and constraints involved in research, setting objectives, designing and executing programs, and evaluating results. Analysis of cases as models for effective relations with media, internal audiences, community members, government agencies, investors, consumers, and special interest groups. Prerequisite: COMM 305 for permission of instructor.
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COMM 432 - Case Studies Public Relations
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