COMM 432 - Case Studies Public Relations

Institution:

California State University-Bakersfield

Subject:

Description:

Detailed investigation of the theory and practice of public relations through study of major public relations cases and the development of a public relations campaign proposal for a client. Examination of opportunities and constraints involved in research, setting objectives, designing and executing programs, and evaluating results. Analysis of cases as models for effective relations with media, internal audiences, community members, government agencies, investors, consumers, and special interest groups. Prerequisite: COMM 305 for permission of instructor.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csub.edu

Phone Number:

(661) 654-2782

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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