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Course Criteria
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0.00 - 3.00 Credits
Presents theory and techniques for gathering and writing news in political, police, social and civic coverage. Develops advanced reportorial and writing skills. Uses industry standard computer hardware and software. (Formerly JNM 131) Prerequisite: MCM 130 with a grade of C or better.
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0.00 - 3.00 Credits
Focuses on writing and selling non-fiction articles. Develops the techniques to analyze markets, develop story ideas, prepare the query and submit the article. Stresses the importance of interviewing and researching, descriptive language and writing with clarity. Uses Macintosh computers with current word processing programs. (Formerly JNM 133)
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0.00 - 3.00 Credits
Develops skills needed to write for the broadcast media including television, radio and film. Focuses on the oral style. Emphasizes gathering of information, interviewing, writing and editing scripts and writing for continuity for video or film. Examines the legal, ethical and social implications of broadcast writing and programming. (Formerly JNM 136) IAI MC 917
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0.00 - 3.00 Credits
Provides an overview of the various formats and structures used in writing for the media. Includes writing for newspapers, radio and television stations, advertising and public relations agencies, business and industrial communications and new media technology. Focuses on information gathering, the elements of good writing, and matching message and audience. (Formerly JNM 137)
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2.00 Credits
Introduces the writing styles, design principles and techniques to develop and manage web sites for journalism outlets such as newspapers, magazines and broadcast stations. Demonstrates the design process through storyboarding. Illustrates considerations in planning navigation, linking and site maps. Includes transferring photos, audio and video images using web design software. Discusses legal and ethical issues that apply to new media. Upon completion of this course, students are strongly encouraged to select WEB 150 to further their knowledge of Internet technology and Web-authoring tools. (Formerly JNM 140) IAI MC 922 Prerequisite: MCM 130 and WEB 101 with grades of C or better.
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2.00 Credits
Introduces the principles and techniques of copy editing for newspapers. Demonstrates the process of editing and rewriting while maintaining story's original focus. Students will learn to write appropriate headlines and cutlines, and to select and edit wire service copy. Builds on the Associated Press (AP) style knowledge. Teaches layout and design basics including typography and incorporation photos and other visual elements. Emphasizes legal and ethical concerns editors face in decision making on deadline schedule. (Formerly JNM 141) IAI MC 920. Prerequisite: MCM 130 and MCM 131 with grades of C or better.
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0.00 - 3.00 Credits
Introduces students to contemporary design, photo manipulation, Web page design, animation, audio techniques, and page layout necessary for producing a variety of journalistic publications. (Formerly JNM 230)
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0.00 - 3.00 Credits
Explores the theory and practice of the advertising industry. Introduces students to the business and creative aspects of advertising. Students prepare original advertising campaigns from market and product research to evaluation. Familiarizes the student with desktop publishing using various software programs. Computer design experience is strongly recommended. (Formerly JNM 232) IAI MC 912 Prerequisite: MCM 120 with a grade of C or better.
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0.00 - 3.00 Credits
Explores the history, theory, practice and role of public relations in government, corporate, non-profit and private organizations. Introduces students to the business and creative aspects of publics relations, as well as the complexities of issue management. Students will prepare original public relations campaigns for print, broadcast and electronic media. Familiarizes the student with computer software for desktop publishing. (Formerly JNM 233) IAI MC 912 Recommended Prerequisite: MCM 230 with a grade of C or better, or computer design experience.
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0.00 - 3.00 Credits
Introduces advanced writing, rewriting, and editing practices. Teaches students how to produce various publications using computer applications. Focuses on preparation and production of magazines, flyers, brochures, newsletters, and annual reports. Incorporates writing, copy editing, photography and illustrations, typography, page design and printing. Students produce a publication as a class project. (Formerly JNM 235) Recommended Prerequisite: MCM 230 with a grade of C or better, or computer design experience.
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