MCM 232 - Introduction to Advertising

Institution:

Harper College

Subject:

Description:

Explores the theory and practice of the advertising industry. Introduces students to the business and creative aspects of advertising. Students prepare original advertising campaigns from market and product research to evaluation. Familiarizes the student with desktop publishing using various software programs. Computer design experience is strongly recommended. (Formerly JNM 232) IAI MC 912 Prerequisite: MCM 120 with a grade of C or better.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harpercollege.edu

Phone Number:

(847) 925-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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