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Course Criteria
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3.00 Credits
This course is the capstone course for Business majors. The course is designed to facilitate the integration of knowledge across the subject areas of the Business curriculum and the application of such knowledge. The focus is on strategic management.
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3.00 Credits
This survey course will explore a variety of business topics relevant to today's scientists, with particular emphasis on the management challenges of small business in fields related to the sciences. This course will focus on five functional areas of business (Accounting, Finance, the Legal Environment of Business, Management, and Marketing) from an applications/pragmatic perspective and on the fundamental of developing a successful business plan.
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3.00 Credits
This course is a survey of marketing and will include the following topics: the marketing environment, marketing ethics, consumer decision making, business marketing, segmentation and target marketing, marketing research, developing and managing products and services, marketing channels and logistics, retailing, marketing communications, internet marketing and pricing.
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3.00 Credits
This course focuses upon the unique aspects of the marketing of services, as compared to that of product marketing. The topics of the course include: the importance of services to the economy; characteristics and classifications of services; consumption values; purchase decision; risk; consumer expectations; service quality; pricing; operations; distribution; competitive marketing strategies; customer retention and marketing communications
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3.00 Credits
This course focuses upon the priciples of advertising. The course looks at advertising as integrated marketing and brand communication by understanding its historical and contemporary roles in soicety. Planning, researching, and managing integrated marketing communications from both the client's point of view and that of the ad agency will be stressed. Major and minor media will be examined, along with copy writing and production.
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3.00 Credits
This marketing course is centered upon the essence of marketing, namely that of identifying a potential market and then seizing the opportunity. In addition, the course is planned to work through the functional areas of business as they apply to entrepreneurship/small business. Of special interest is marketing strategy with its formulation and execution. Other functional areas of business will be covered in the context of entrepreneurship/small business and include: legal forms of business ownership, the development of business plans and system integration, financing, accounting, promotion, pricing, product/service decisions, distribution, operations and human resource needs.
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3.00 Credits
A course in marketing that applies theory to world markets. The course will cover the fo0llowing topics: the role of global marketing within the overall strategy of the firm, cultural, economic, political and legal issues will be addressed in the global context. Emphasis is placed on developing the marketing mix appropriate to various global or international environments.
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3.00 Credits
This course will examine the activities and challenges of managing a sales force. The major areas to be studied include: strategic sales force management, the personal selling process, sales force organization, profiling and recruiting sales people, selecting and hiring applicants, sales training, motivation, compensation, expense and transportation, leadership, forcasting, sales territories, analysis of sales volume, marketing cost and profitability analysis, evaluation of sales person's performance and ethical and legal responsibility of sales managers.
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3.00 Credits
No course description available.
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3.00 Credits
No course description available.
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