BUMK 301 - Services Marketing

Institution:

University of New England

Subject:

Busi Admin - Marketing

Description:

This course focuses upon the unique aspects of the marketing of services, as compared to that of product marketing. The topics of the course include: the importance of services to the economy; characteristics and classifications of services; consumption values; purchase decision; risk; consumer expectations; service quality; pricing; operations; distribution; competitive marketing strategies; customer retention and marketing communications

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.une.edu/

Phone Number:

(207) 283-0171

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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