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MKT 370: Social Media
3.00 Credits
Northern Kentucky University
Course focuses on the utilization of social media design and analytics by marketers to communicate with and create value for targeted audiences. Students will learn how to: 1) explore the possibilities and limitations of various social media; 2) apply and integrate social media tools into marketing strategies; and 3) evaluate the effectiveness of different social media campaigns in achieving organizational goals. Ethical and legal considerations for marketers using social media's "real-time" platform are discussed.
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MKT 392: Consumer Insights
3.00 Credits
Northern Kentucky University
Introduction to role of research in marketing decision making including research designs and methodologies, primary and secondary data collection, and sampling techniques.
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MKT 392 - Consumer Insights
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MKT 394: Topics: Marketing Issues
3.00 Credits
Northern Kentucky University
Specialized topics of faculty and student interest. Topics vary and may include product planning and development, distribution, pricing strategies, services marketing, and international marketing. May be taken three for elective credit if topics differ.
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MKT 394 - Topics: Marketing Issues
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MKT 396: Internship: Marketing
3.00 Credits
Northern Kentucky University
Supervised professional work and learning experience in an approved marketing-related professional position. 75.
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MKT 396 - Internship: Marketing
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MKT 480: Strategic Decision Making in Marketing
3.00 Credits
Northern Kentucky University
Decision making related to objectives in performing marketing functions; adjustment of goods and services to consumer demand; simulated competition and case methodology. Open only to students certified as majoring in business or by consent of instructor.
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MKT 492: Advanced Marketing Research
3.00 Credits
Northern Kentucky University
Development of advanced marketing research skills and knowledge through lecture/discussion and a field research study. Open only to students certified as majoring in business disciplines.
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MKT 492 - Advanced Marketing Research
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MKT 499: Independent Study: Marketing
1.00 - 3.00 Credits
Northern Kentucky University
Students pursue a topic or project of interest to them. Meeting times arranged with instructor. Open only to students certified as majoring in business or by consent of instructor.
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MKT 499 - Independent Study: Marketing
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MSC 101: Leadership and Personal Development
1.00 Credits
Northern Kentucky University
No course description available.
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MSC 101 - Leadership and Personal Development
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MSC 102: Leadership Lab
1.00 Credits
Northern Kentucky University
No course description available.
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MSC 102 - Leadership Lab
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MSC 103: Intro to Tactical Leadership
1.00 - 3.00 Credits
Northern Kentucky University
No course description available.
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MSC 103 - Intro to Tactical Leadership
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