MKT 370 - Social Media

Institution:

Northern Kentucky University

Subject:

Marketing

Description:

Course focuses on the utilization of social media design and analytics by marketers to communicate with and create value for targeted audiences. Students will learn how to: 1) explore the possibilities and limitations of various social media; 2) apply and integrate social media tools into marketing strategies; and 3) evaluate the effectiveness of different social media campaigns in achieving organizational goals. Ethical and legal considerations for marketers using social media's "real-time" platform are discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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