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Course Criteria
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3.00 Credits
3 cr. Explores the essential characteristics of services marketing, the features that distinguish services for goods, and their implications for marketing decisions. Prerequisite(s): BADM 321.
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3.00 Credits
3 cr. Examines interactive marketing systems that use one or more advertising media to effect a measurable response by using the elements of the marketing mix to sell directly to both consumers and other businesses, by-passing retail stores and personal sales calls. Prerequisite(s): BADM 321.
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3.00 Credits
3 cr. Emphasizes analysis, planning, implementation, and control of programs designed to integrate marketing concepts in the exchange process with target markets to achieve organizational objectives. Prerequisite(s): BADM 301, 321.
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3.00 Credits
3 cr. Challenges the honors student to develop critical thinking skills, apply these skills to various business issues, cultivate well thought-out opinions, and defend these opinions against others. Honors Program admission or 3.30 cumulative GPA and permission of instructor is required.
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3.00 Credits
3 cr. Studies of ethical issues faced by businesses including distributive justice, capitalism, decision-making, corporate responsibility, corporate morality, governance, whistle-blowing, hiring policies, codes of ethics, advertising, safety, pollution, and foreign business practices. Prerequisite(s): BADM 301.
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3.00 Credits
3 cr. The study of negotiation to include framing, strategizing, planning, tactics, negotiating, and settlement. The course of study includes individual, organizational, and collective bargaining processes. It also includes practical applications of bargaining processes through group projects. Prerequisite(s): BADM 301.
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3.00 Credits
3 cr. Introduces conceptual and operational problems of participating in international business. Coverage includes a study of managerial, marketing, financial, accounting, legal, economic and cultural environments in foreign markets for the conduct of world business. Prerequisite(s): BADM 301 and 321.
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3.00 Credits
3 cr. Introduces the concepts, issues, and problems of operations management and the management of the production function. Problems are analyzed and solutions are recommended. Microcomputer applications are addressed. Prerequisite(s): A course in statistics, BADM 301 and MATH 240.
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3.00 Credits
3 cr. Explores the full range of activities involved in the marketing research process for business including research and measurement concepts, sampling and field work, and data analysis and presentation. Prerequisite(s): BADM 321.
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3.00 Credits
3 cr. Studies the consumer decision-making process in the purchase of goods and services. Emphasis is placed on developing and understanding the determinants of consumer behavior and the appropriate application of marketing strategies. Prerequisite(s): BADM 321 or permission of instructor.
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