BADM 422 - Consumer Behavior

Institution:

Minot State University

Subject:

Description:

3 cr. Studies the consumer decision-making process in the purchase of goods and services. Emphasis is placed on developing and understanding the determinants of consumer behavior and the appropriate application of marketing strategies. Prerequisite(s): BADM 321 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minotstateu.edu

Phone Number:

(701) 858-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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