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MGT 346: Leadership in Practice
1.00 Credits
Quincy University
Credit Hours: 1 Students will demonstrate leadership skills through special projects and group work as assigned and monitored by a faculty mentor. Students may earn a total of four credit hours, one credit hour per semester. Pass/Fail.
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MGT 352: Fundamentals in Human Resource Management
3.00 Credits
Quincy University
Credit Hours: 3 This course will introduce students to the area of human resource management and its increasing importance in the business community. Strategic implications and competitive arguments will be presented for maintaining a high quality human resource department within an organization. It will be shown that a highly functional human resource department contributes to the smooth operations of any organization (service or manufacturing).
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MGT 352 - Fundamentals in Human Resource Management
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MGT 364: Operations Management
3.00 Credits
Quincy University
Credit Hours: 3 A study of operations management with emphasis on manufacturing Resource Planning (MRP II) and an overview of the principles of manufacturing: quality control, capacity planning, and production standards setting. Prerequisite(s): MGT 300, ECO 225, BUS 219
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MGT 480: Practicum in Management
1.00 - 6.00 Credits
Quincy University
Credit Hours: 1-6 An assignment involving practical application of management or marketing theory. Students will normally work with a business firm or a nonprofit institution within the nearby tri-state area, easily accessible to students and faculty supervisors. Offered on demand only as opportunities are available. Approximately 50 hours of practicum are required per credit hour.
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MKT 331: Principles of Marketing
3.00 Credits
Quincy University
Credit Hours: 3 Primarily concerned with micromarketing: seeing marketing from a manager's viewpoint. The marketing concept is stressed with emphasis on strategy, planning, determining the marketing mix and behavior of target markets. Recommendation(s): MGT 300
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MKT 335: Sales Management
3.00 Credits
Quincy University
Credit Hours: 3 The course is broken down into two parts. Lecture and case studies explore the basic fundamentals of salesmanship. The second part deals with managing the sales force, territorial section, methods of compensation and sales forecasting. Prerequisite(s): MKT 331
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MKT 335 - Sales Management
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MKT 338: Advertising
3.00 Credits
Quincy University
Credit Hours: 3 Provides a broad perspective and penetrating understanding of advertising-its social and economic function, its role in business, how it works, and its challenges and opportunities. Prerequisite(s): MKT 331
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MKT 362: Consumer Market Behavior
3.00 Credits
Quincy University
Credit Hours: 3 An analysis of consumer motivation, buying behavior, market adjustment and product innovation, including a survey of explanatory theories of consumer market behavior and producer reactions. This course covers behavioral aspects of the marketing process from the producer to ultimate user or consumer. Prerequisite(s): MKT 331
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MKT 362 - Consumer Market Behavior
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MKT 432: Market Research
3.00 Credits
Quincy University
Credit Hours: 3 This course covers the use of behavioral sciences research methods, social processes and structure influences upon marketing activities, demographic variables, studies of promotional activity and strategy formulation models which provide an analytical structure for the solution of marketing problems. Prerequisite(s): ECO 225, MKT 331
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MKT 452: Marketing Management
3.00 Credits
Quincy University
Credit Hours: 3 Course focuses on contemporary thought and theory in marketing management. Exploring new ideas and perspectives in appraising, diagnosing and formulating marketing strategies. Prerequisite(s): MKT 331
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