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Course Criteria
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1.00 Credits
Credits: 1 Prerequisite(s): MCM-220 Currently offered: Spring 2008: Day/Evening (3) Fall 2008: Day/Evening (3) Description: This one credit course provides students with hands-on experience in a professional video application. Through this experience, students come to understand how a television show comes together under timed conditions and how each department within the station contributes to the common goal in an applied production situation.
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3.00 Credits
Credits: 3 Prerequisite(s): Must complete 60 credits before taking this course. Currently offered: Spring 2008: Day/Evening (2) Fall 2008: Day/Evening (1) Description: The student will uncover and develop their creativity in a way that ensures client satisfaction by participating in exercises and experiences that guide them through an exploration of various methods of non-traditional thinking. Special emphasis will be given to "thinking out of the box," identifying what is needed to satisfy a specific creative project, and deconstructing a project to see if it was successful. The student will also learn to function as a member of a creative team.
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3.00 Credits
Credits: 3 Prerequisite(s): MCM-210 and MCM-216 or WRT-200 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: This course will inform the student of the various forms of public relations writing and help to develop competency in written communications for different media. Emphasis will be on conducting research, audience analysis, establishing communications goals, executing the communications plan and evaluating the total communication effort. The student will prepare a complete media kit applying such areas as: research and writing for public relations, design, production, copy disseminations, and media. Communication vehicles covered in this course include internal and external media, print electronic and audiovisual and basic formats including news releases, features, pamphlets, brochures, fact sheets, management reports, scripts, publicity, annual reports and position papers.
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3.00 Credits
Credits: 3 Prerequisite(s): ENG-112 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Students survey the United States' 21st century media culture. We examine the political economy of U.S. media - news, information, and censorship - and explore the relationship between media and consumerism. We analyze issues of media and representation - race, class, and gender, as well as looking at research surrounding U.S. media's portrayal of sex and violence. Students produce a variety of media, including weekly writing assignments, a short mini-DV film, and a final research project.
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3.00 Credits
Credits: 3 Prerequisite(s): MCM-130 and 60 completed credits Currently offered: Spring 2008: Day/Evening (1) Description: The purpose of the course is to advance the student's knowledge of audio production in sound and music recording as well as the relationship between sound and picture. The course will cover sound design for music/audio, film, video, egame, web content and other electronic arts. There will be an emphasis on the creative and artistic approaches to sound design. In addition, through assignments and lab work students will further develop the skills of critical listening to fully realize a convincing soundtrack
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3.00 Credits
Credits: 3 Prerequisite(s): MCM-220, MMG-330 Currently offered: Spring 2008: Day/Evening (1) Description: This course is an advanced studio course in television production including: scripting, interviewing, editing, studio and remote shoots and post production editing. Using extensive in class production projects students will become familiar with studio cameras, production switcher, character generators, microphones, audio mixers, lighting instruments, basic set construction and lighting design. Corporate communication, documentaries/features and dramatic television production are covered. Emphasis is placed on the conceptualization, planning, and execution of advanced television programs. Students will be expected to act as the production team and crew to produce segments to be aired on RETN (Regional Educational Television Network). This course is designed to simulate an industry/ professional environment.
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3.00 Credits
Credits: 3 Prerequisite(s): Must complete 60 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Description: This course explores the legal context of communication through the mass media and closely related industries in the United States. Students will become familiar with the workings of the judicial system, including its structure and procedures. The course fosters an appreciation of how longstanding legal frameworks have been applied to different media environments, including the Internet. Students will develop an understanding of these issues and the ability to analyze the important legal, ethical and policy issues related to the mass media.
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3.00 Credits
Credits: 3 Prerequisite(s): MCM-310 Must complete 90 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Description: In this seminar-based course students will act and be treated as public relations management professionals, required to identify, analyze, solve, write and present information in an effective manner. Case studies and typical public relations problems in non-profit and profit organizations will examine the trends, policies, principles and ethics of the public relations profession. Practical application of public relations theory and research will be conducted. Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals.
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3.00 Credits
Credits: 3 Prerequisite(s): Must complete 90 credits before taking this course. Only Public Relations, Mass Communications and Broadcasting majors may enroll in this course. Currently offered: Spring 2008: Day/Evening (1) Description: A study of the theory and practice of broadcast station management and programming. Students will develop an understanding of management in relation to decision making for broadcast outlets. Areas covered will include personnel, budget, government regulatory framework, problem solving, documenting and reporting, legal environment, ownership, and policy. This course also examines the structure of the industry as it relates to entertainment, information, and the audience including programming applications such as formats, genres, trends, program selection, scheduling, accountability and audience ratings methods and their impact. Critical standards are developed by introducing humanistic and scientific modes of program analysis. Students will conduct case study research related to their career direction.
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4.00 Credits
Credits: 4 Prerequisite(s): Must complete 60 credits before taking this course. Broadcasting, Mass Communication or Public Relations majors only. Currently offered: Spring 2008: Day/Evening (2) Summer 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Students gain practical experience as interns in some aspect of communications such as public relations, promotions, broadcasting or research to gain in-depth exposure to the communications field. In addition to involvement in the workings of their placement organization, students will complete their own related project
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