MCM 410 - Broadcast Mgt & Programming

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): Must complete 90 credits before taking this course. Only Public Relations, Mass Communications and Broadcasting majors may enroll in this course. Currently offered: Spring 2008: Day/Evening (1) Description: A study of the theory and practice of broadcast station management and programming. Students will develop an understanding of management in relation to decision making for broadcast outlets. Areas covered will include personnel, budget, government regulatory framework, problem solving, documenting and reporting, legal environment, ownership, and policy. This course also examines the structure of the industry as it relates to entertainment, information, and the audience including programming applications such as formats, genres, trends, program selection, scheduling, accountability and audience ratings methods and their impact. Critical standards are developed by introducing humanistic and scientific modes of program analysis. Students will conduct case study research related to their career direction.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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