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BUAD 450: Business Accelerator for New Ventures
1.00 - 6.00 Credits
University of Delaware
Focus on helping students who have well-developed business ideas and/or existing businesses to accelerate the startup & growth of their companies. Begin with the conduct of a business model audit to determine appropriate goals/milestones for each business. Students will be tasked with developing and implementing strategies to accomplish their goals/milestones. Whenever possible, students will be connected with providers of needed services, financial resources, and mentors. PREREQ: ENTR/BUAD 350 AND ENTR/BUAD 351 OR requires permission of instructor. RESTRICTIONS: May be repeated for a total of 6 credits.
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BUAD 451: Special Topics in Entrepreneurship
3.00 Credits
University of Delaware
Examines selected topics of current interest in various areas of entrepreneurship. PREREQ: ENTR/BUAD350 ENTR/BUAD351 or requires permission of instructor.
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BUAD 451 - Special Topics in Entrepreneurship
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BUAD 466: Independent Study
1.00 - 6.00 Credits
University of Delaware
No course description available.
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BUAD 466 - Independent Study
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BUAD 467: SEMINAR
1.00 - 6.00 Credits
University of Delaware
No course description available.
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BUAD 467 - SEMINAR
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BUAD 468: Undergraduate Research
1.00 - 6.00 Credits
University of Delaware
Directed research for undergraduate Honors students and Summer Scholars. Research must be scholarly research of thesis level potentially leading to an undergraduate thesis. PREREQ: Upperclass standing. RESTRICTIONS: Permission of instructor and department chairperson.
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BUAD 468 - Undergraduate Research
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BUAD 470: Introduction to Personal Selling
3.00 Credits
University of Delaware
Course is designed to give students hands-on experience and feedback to improve their selling skills. Every industry in every country is in need of well-trained salespeople. Course is designed to help students perform better in selling situations whether working B2B, B2C or selling your own brand in the job interview by teaching the tools and strategies for success. Some of the topics included: adaptive selling, ethics, relationship and trust building, closing the sale, negotiating for win-win solutions, handling objections, prospecting, verbal and nonverbal communication, personal and professional development and branding, customer relationship management, time and territory management, social media, and various selling techniques. Students will compete in a sales competition at the end of the semester. PREREQ: BUAD301.
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BUAD 470 - Introduction to Personal Selling
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BUAD 471: Advertising and Media Management
3.00 Credits
University of Delaware
Explore a variety of topics including: determining advertising objectives, media planning including media characteristics, media-market measurements and media purchasing; selecting campaign themes and developing creative strategy for traditional and electrotonic markets; controlling advertising expenditures; the impact of regulations as well as social and economic effects of advertising. PREREQ: BUAD301.
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BUAD 471 - Advertising and Media Management
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BUAD 472: Marketing, Society and the Environment
3.00 Credits
University of Delaware
Focuses on the interface between marketing management and the social-environmental dynamics of the surrounding society. Students critically analyze concepts and practices relating to socially responsible marketing management to gain an understanding of emerging social and environmental issues relevant to marketing decision making. PREREQ: BUAD301.
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BUAD 472 - Marketing, Society and the Environment
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BUAD 473: Consumer Behavior
3.00 Credits
University of Delaware
Explores a variety of topics including: the decision processes associated with buying, consuming, and disposing of products, services, and ideas; social, cultural, and psychological influences on consumer decision making and consumption patterns; the relationship between consumer behavior and marketing decision making. PREREQ: BUAD301.
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BUAD 473 - Consumer Behavior
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BUAD 474: Marketing Channels and Retailing
3.00 Credits
University of Delaware
Focus on decision processes involved in establishing the paths for the movement of products, title, payment, and information between producers and users. Emphasis on the decisions necessary for successful retail operations. PREREQ: BUAD301.
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