BUAD 471 - Advertising and Media Management

Institution:

University of Delaware

Subject:

Business Administration

Description:

Explore a variety of topics including: determining advertising objectives, media planning including media characteristics, media-market measurements and media purchasing; selecting campaign themes and developing creative strategy for traditional and electrotonic markets; controlling advertising expenditures; the impact of regulations as well as social and economic effects of advertising. PREREQ: BUAD301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 01/17/2011 

Institution Website:

www.udel.edu/

Phone Number:

(302) 831-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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