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MKTG 4360: Marketing Research
3.00 Credits
Lamar University
The importance and use of marketing research in business is stressed. A detailed analysis is made of each marketing research step from the formulation of the problem to the preparation of the research report and follow-up. The basic research methods (survey, observational and experimental) are presented. Prerequisites: Senior Standing, ECON 1301 or ECON 2301 and ECON 2302, ACCT 2302, MKTG 3310 and BUAL-3320 Offered: Fall, Spring
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MKTG 4370: Adv Marketing Problems
3.00 Credits
Lamar University
Oral and written cases in the area of marketing management and marketing strategy are utilized (organization, product lines, pricing, channels of distribution, selling, etc). Emphasis is placed on simulated problem solving and decision making in the marketing environment. Prerequisites: Senior Standing, MKTG 4310, FINC 3310, BUAL 3320 Offered: Fall, Spring
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MKTG 5200: Marketing Concepts
2.00 Credits
Lamar University
Marketing orientation and concepts; marketing programs of domestic and global perspectives in the formulation and development of strategies with regard to price, product, channels of distribution, and promotion of goods and services within an ever-changing environment. Prerequisite: Graduate standing Offered: Spring
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MKTG 5310: Marketing Management
3.00 Credits
Lamar University
An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Offered: Fall, Spring, Summer
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MKTG 5340: International Marketing
3.00 Credits
Lamar University
Analysis and planning of marketing mix on an international scale. The course focuses on the aspects of international marketing such as the international market, the identification of global opportunities and threats, the formulation of international marketing strategy, and the organizations and control of global marketing. Prerequisite: Graduate standing, MKTG 5200 Offered: Fall
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MKTG 5350: E-Marketing
3.00 Credits
Lamar University
This course is a comprehensive review of marketing strategies that are enabled and enhanced by rapidly-evolving electronic and interactive media and communication methods. Analysis of current events and business cases involving online marketers is an integral part of the course. Offered: Summer
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MSNA 5170: Special Topics
1.00 Credits
Lamar University
Exploration of Nursing Administration issue. Offered: Other
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MSNA 5221: Administration Practicum I
2.00 Credits
Lamar University
Apply midlevel change and systems theory for planning and organizing healthcare delivery through a preceptored experience. Prerequisite or Concurrent: MSNA 5321 Offered: Fall
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MSNA 5232: Administration Practicum II
2.00 Credits
Lamar University
Apply quality improvement models to work with human resources in a healthcare organization through a preceptored experience. Prerequisite: MSNA 5221 Prerequisite or Concurrent: MSNA 5331 Offered: Spring
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MSNA 5270: Special Topics
2.00 Credits
Lamar University
Analyze Complex Administration issues. Offered: Other
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