MKTG 5310 - Marketing Management

Institution:

Lamar University

Subject:

Description:

An intensive study of specific marketing concepts and theories. Marketing strategies for the national and multinational firms are surveyed. Emphasis is placed on reading from current journals and other related publications. Offered: Fall, Spring, Summer

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lamar.edu

Phone Number:

(409) 880-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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