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  • MISY 5350: ERP-E-Commerce

    3.00 Credits
    Lamar University

    Organizations find the need to develop custom front end web based applications to add functionality to and make their ERP systems more user friendly. This course will provide students with the conceptual foundation as well as hands on experience at developing these web based applications. The course teaches SAP NetWeaver and SAP Visual Composer with SAP NetWeaver Portal. This quickly and effectively integrates SAP solutions, third-party applications, legacy systems, databases, unstructured documents, internal and external Web content, and collaboration tools. SAP Visual Composer is a powerful design tool that facilitates the creation of portal content using a graphical user interface, rather than manually writing code. It provides sophisticated yet simple-to-use tools for creating portal iViews that process data from back-end systems such as R/3 and BW; as well as, external sources such as relational databases and Web services. Offered: Fall, Spring
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  • MISY 5360: Business Intelligence

    3.00 Credits
    Lamar University

    This course will expose students to business intelligence which is defined as the user-centered process of exploring data, data relationships and trends; thereby, helping to improve overall decision making. This involves an iterative process of accesing data (ideally stored in the data warehouse) and analyzing it; thereby, deriving insights, drawing conclusions and communicating findings to effect change positively within the enterprise. BI is comprised of four major product segments: interactive query tools, reporting tools, advanced Decision Support Systems, and Executive Support Systems. In this course, we will use SAP Business information Warehouse (SAPBW), a major enterprise software applications for Business Intelligence, analytical reporting and Data Warehousing (DW) solution. Offered: Spring
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  • MISY 5390: Current Topics In MIS

    3.00 Credits
    Lamar University

    This course is designed to cover new technologies and current trends in the design, development and implementation of Information Systems in a business environment. Offered: Summer
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  • MKTG 3310: Principles of Marketing

    3.00 Credits
    Lamar University

    A description and analysis of business activities designed to plan, price, promote and distribute products and services to customers. Topics studied include: the marketing environment, consumer buying habits and motives, types of middlemen, marketing institutions and channels, governmental regulations, advertising and current marketing practices. Prerequisite: Junior Standing Offered: Fall, Spring, Summer
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  • MKTG 3350: E-Marketing

    3.00 Credits
    Lamar University

    Tools and techniques of marketing on the Internet are introduced in the context of E-business. From the perspective of strategic marketing, students learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet. Prerequisites: Junior Standing, MKTG 3310 Offered: Fall, Spring
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  • MKTG 3360: Consumer Behavior

    3.00 Credits
    Lamar University

    Acquaints the student with consumer behavior models and behavior research techniques. Prerequisites: Junior Standing, MKTG 3310 Offered: Fall, Spring, Summer
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  • MKTG 4310: Marketing Management

    3.00 Credits
    Lamar University

    The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept. Prerequisites: Senior Standing, ECON 1301 or ECON 2301 and ECON 2302, ACCT 2301, MKTG 3310 and MGMT 3310 Offered: Fall, Spring, Summer
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  • MKTG 4330: International Marketing

    3.00 Credits
    Lamar University

    A survey of international marketing, world markets, political restraints in trade and international marketing principles. Prerequisites: Senior Standing, ECON 1301 or ECON 2302 and ECON 2302, ACCT 2301, MKTG 3310 and MGMT 3310 Offered: Fall, Summer
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  • MKTG 4340: Marketing Promotion

    3.00 Credits
    Lamar University

    This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising. Prerequisites: Senior Standing, ECON 1301 or ECON 2302 and 2302, ACCT 2301, MKTG 3310 and MKTG 3360 Offered: Fall, Spring
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  • MKTG 4350: Entrepren Market Opportun

    3.00 Credits
    Lamar University

    This course focuses on recognizing opportunities in the marketplace, analyzing industry/market trends, size, growth opportunities, niches and capitalizing on opportunities through new business creation. Prerequisites: Senior Standing, MKTG 3310 Offered: Fall
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