MKTG 4340 - Marketing Promotion

Institution:

Lamar University

Subject:

Description:

This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising. Prerequisites: Senior Standing, ECON 1301 or ECON 2302 and 2302, ACCT 2301, MKTG 3310 and MKTG 3360 Offered: Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lamar.edu

Phone Number:

(409) 880-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.