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BADM 316: Cases in Marketing
3.00 Credits
Milligan College
A study of the application of marketing principles to individual organizations through the use of case studies. Prerequisite: BADM 315. Offered spring term each year.
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BADM 317: Consumer Behavior
3.00 Credits
Milligan College
A course designed to introduce and familiarize students with the basic concepts and procedures for investigating consumers' buying habits, pre-purchase decision processes, and post-purchase evaluation processes within a dynamic time framework. Emphasis will be on assessing the importance of various factors and elements within the market environment and their influences on the assessment of individuals' and groups' attitudinal and behavior outcomes in different market situations. The development of workable managerial strategies based on the understanding of consumers' behavior will also be emphasized. Prerequisite: BADM 315. Offered spring semester ever years.
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BADM 318: Marketing Research
3.00 Credits
Milligan College
A course designed to provide a comprehensive and practical presentation of the field of marketing research. It emphasizes an applied approach through managerially-oriented marketing research cases and a field research project. Prerequisite: BADM 315. Offered spring semester odd years.
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BADM 321: Business Law I
3.00 Credits
Milligan College
A study of the legal system with an introduction to legal concepts in the areas of the American court system, criminal law, torts, strict liability, intellectual property, contracts, agency and business organizations. Emphasis is placed upon the application of these legal principles to commercial transactions. Offered fall term each year.
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BADM 322: Business Law II
3.00 Credits
Milligan College
A study of the Uniform Commercial Code with an introduction to the legal concepts in the areas of sales, negotiable instruments, and secured transactions. Additional topics include bankruptcy, insurance, and property law. Emphasis is placed upon the application of these legal principles to commercial transactions. Offered spring term each year.
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BADM 323B: Business Law
4.00 Credits
Milligan College
A study of the legal system with an introduction to legal concepts as they relate to commercial transactions. The course also includes an examination of different business organizations and legislation that regulates and affects such businesses. Offered Term Four.
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BADM 339: Global Marketing
3.00 Credits
Milligan College
A focus on the theory and practice of contemporary global marketing management. The context or environment of international marketing is covered along with the task of marketing in a variety of national domestic markets with their distinct cultural settings. The course is divided into three major areas: overview of the global marketing environment, moving into international markets, and advanced international marketing management. Classroom instruction is complemented by case studies and projects. Offered summer term each year.
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BADM 340B: Internatl Business and Economics
4.00 Credits
Milligan College
A study of the resource allocation that focuses explicitly on transactions conducted across international borders. This study is facilitated by analytical tools that include theories establishing the basis for international trade and behavior of exchange rates. Protectionist policies of government including quotas, tariffs, and excise taxes are also reviewed. Offered Term Four.
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BADM 361: Principles of Management
3.00 Credits
Milligan College
A study of the basic principles of management. Also considered are decision-making and the fundamental function of management, planning, organizing, actuating, controlling, and applying the process of management to selected areas. Studies of individual firms are discussed. Offered every semester.
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BADM 361M: Principles of Management
3.00 Credits
Milligan College
A study of the basic principles of management. Also considered are decision-making and the fundamental function of management, planning, organizing, actuating, controlling, and applying the process of management to selected areas. Studies of individual firms are discussed. Offered every semester.
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