BADM 318 - Marketing Research

Institution:

Milligan College

Subject:

Description:

A course designed to provide a comprehensive and practical presentation of the field of marketing research. It emphasizes an applied approach through managerially-oriented marketing research cases and a field research project. Prerequisite: BADM 315. Offered spring semester odd years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.milligan.edu

Phone Number:

(423) 461-8700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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