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Course Criteria
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3.00 - 18.00 Credits
Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.
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3.00 Credits
Prerequisite: MKT 3210. This course gives students a broad perspective of advertising. Topics include developing advertising objectives and strategy, planning, buying, and scheduling media, creating and producing advertisements, industry regulation, and ethical issues in advertising.
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3.00 Credits
Prerequisite: MKT 3210. The course will explore the differences between domestic and international marketing. Marketing problems, opportunities, and organization of multinational firms to serve transnational markets are examined. Government aids and impediments are discussed along with a framework for cross-cultural analysis. Gen. Ed. Designation: GS (G - Global Studies).
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3.00 Credits
Prerequisite: MKT 3210. A study of strategic retail management. Attention is devoted to the retail strategy process, retail site selection, retail organization structure, and human resource management. In-depth analyses of merchandising planning and management, pricing, promotion, store design and layout, and customer service are covered.
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3.00 Credits
Prerequisites: MKT 3210, MTH 1150 and at least two upper-level marketing courses. A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses, and report preparation and presentation. This course normally includes a major project.
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3.00 Credits
This course offers the student an opportunity to investigate and study a special current marketing topic not covered in other marketing courses. Areas of study might include internet marketing, business-to-business marketing and non-profit marketing.
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3.00 Credits
Prerequisite: Senior standing and completion of twelve hours of marketing courses. A capstone course for marketing majors that deals with the strategic market planning process. Topics include SWOT ANALYSIS, the strategic planning process, and the development of a marketing plan. This course normally involves a major project.
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3.00 Credits
Designed to assist any student whose algebra background is inadequate for College Algebra. Covers basic algebraic properties and operations and emphasizes algebraic skills. Does not satisfy the mathematics requirement for any degree program.
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1.00 Credits
Prerequisite: Seeking a major in Mathematics or Applied Discrete Mathematics. This course is to be taken during the first fall semester after declaring Mathematics or Applied Discrete Mathematics as a major. The seminar provides an orientation to the field of mathematics and the study of mathematics at Belmont. Students will learn about the mathematics curriculum, mathematics student organizations, research opportunities for faculty and students, careers for mathematics graduates, and graduate study in mathematics.
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3.00 Credits
This course is intended for students with a Math ACT score less than 25, a Math SAT score less than 570, or a Belmont Math Placement Test score less than 24. Students with higher scores should take MTH 1080 instead of MTH 1020. This course is designed to provide some insight into the nature of mathematics by examining various mathematical structures. Topics include some of the following: sets and their properties, symbolic logic, mathematical patterns, inductive reasoning, number systems and their properties, geometry, probability, counting techniques, and descriptive statistics. Unless the student has prior written approval of the Chair of the Department of Mathematics and Computer Science, credit is not allowed for this course if the student already has credit for MTH 1080.
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