MKT 4310 - International Marketing

Institution:

Belmont University

Subject:

Description:

Prerequisite: MKT 3210. The course will explore the differences between domestic and international marketing. Marketing problems, opportunities, and organization of multinational firms to serve transnational markets are examined. Government aids and impediments are discussed along with a framework for cross-cultural analysis. Gen. Ed. Designation: GS (G - Global Studies).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belmont.edu

Phone Number:

(615) 460-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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