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BUS 324: Public Relations
3.00 Credits
Mount Marty College
In this course every student is engaged in the public relations process, the goals, functions and responsibilities of public relations, and the writing and other activities involved in public relations (spring odd). Prerequisite: BUS 225
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BUS 324 - Public Relations
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BUS 329: Market Research
3.00 Credits
Mount Marty College
The basic research concepts and techniques, applications of research findings to formulating marketing policies are studied in this course. (fall even) Prerequisite: BUS 225 and MTH 219
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BUS 329 - Market Research
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BUS 330: Sales and Sales Management
3.00 Credits
Mount Marty College
Students will gather information on the selling process and learn its importance in the business environment. Topics covered will include the psychology of selling, telemarketing and computer technology and its impact on selling. (fall odd) Prerequisite: BUS 225
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BUS 330 - Sales and Sales Management
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BUS 333: Advertising
3.00 Credits
Mount Marty College
In this course each student studies advertising from historical, economic, ethical, psychological and artistic perspectives. Every student plans, designs and creates print advertisements and advertising campaigns. (fall odd) Prerequisite: BUS 225
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BUS 333 - Advertising
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BUS 335: Human Resource Management
3.00 Credits
Mount Marty College
This course involves the study of principles of personnel administration and the responsibilities of the personnel function within an organization. Emphasis is placed on procurement, selection, training, supervision, job analysis and utilization of work forces. (fall) Prerequisite: BUS 231 or consent of instructor
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BUS 335 - Human Resource Management
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BUS 336: International Business
3.00 Credits
Mount Marty College
Various aspects of traditional business theory will be covered from an international perspective. Topics will include the impact of the European Economic Community, international monetary systems and the impact of political and social changes. (fall even) Prerequisite: BUS 231
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BUS 336 - International Business
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BUS 340: Labor Relations
3.00 Credits
Mount Marty College
This course provides an overview of labor relations. Topics reviewed include: the labor movement; theories and trends in labor relations; and the practice of collective bargaining, grievance-handling and arbitration. (on demand)
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BUS 340 - Labor Relations
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BUS 370: Corporate Finance
3.00 Credits
Mount Marty College
This course involves the study of procurement and utilization of funds for a business. Included is a study of securities, capital and income management and procedures for obtaining short, intermediate and long-term funds. (spring) Prerequisite: ACC 121 and MTH 150
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BUS 370 - Corporate Finance
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BUS 372: Legal Environment of Business
3.00 Credits
Mount Marty College
This course offers an introduction to law and to the legal aspects of common business transactions: contracts, agencies, personal property and bailments, sales and commercial paper. (fall)
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BUS 372 - Legal Environment of Business
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BUS 380: Entrepreneurship
3.00 Credits
Mount Marty College
This course provides an overview of small business entrepreneurship and reviews the process of establishing a small business. Students will cover opportunities, planning, start up, risk, financing, marketing and growth and will also prepare a formal business plan. (on demand)
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BUS 380 - Entrepreneurship
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