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Course Criteria
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3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College; 3013, 3053 or Entrepreneurship 3113; Management 3013. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure (including franchising, distributorship, and licensing and alliances), understanding segmentation, targeting, and niching. (F, Sp)
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0.00 Credits
Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to study materials not usually presented in regular courses. (F, Sp, Su)
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0.00 Credits
1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to work at a special project in the student's field. (F, Sp, Su)
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3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College, all 3000-level Business core courses, 3053. Addresses the field sales effort of the firm with emphasis on tactical analysis. It examines professional selling as the negotiation process that provides the link between firm and customer with a focus on both the oral and written communication involved. The thrust of the course is application and the view is first line and tactical. (F, Sp)
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3.00 Credits
Prerequisite: 3013, 3023. May not be repeated. Special topics in marketing. Content will vary and may be of an applied nature. (Irreg.)
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3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price College, all 3000-level Business core courses, and 3053. Examines the promotional element of the marketing mix. It focuses on the management of promotional programs with emphasis on the interaction and coordination of advertising, professional selling, and sales promotions. The course will provide a mix of academic strategies, marketing tools, and hands-on promotional planning. (F, Sp)
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3.00 Credits
Prerequisite: 3013. May be repeated once with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. (Irreg.)
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3.00 Credits
Prerequisite: Student must be approved for degree candidacy by Price college, all 3000-level Business core courses, 3053. Should be taken in the student's last semester. Major topics addresses are strategic marketing, product management, pricing management and marketing ethics. (F, Sp, Su)
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3.00 Credits
Prerequisite: 3013, 3023, 3323, 4153. May not be repeated. Special topics in marketing. Content will vary and may be of applied nature.
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3.00 Credits
Prerequisite:Student must be approved for degree candidacy by Price College, all 3000-level Business core courses. Study of marketing concepts and their international marketing implications, dealing with international market structure, framework for multinational marketing, strategic guidelines for global marketing strategies, pricing, promotion, product and distribution strategies for international markets. Special assignments include case studies, country analysis, article reviews and a term paper on topic of special interest related to international marketing. (F)
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