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Course Criteria
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3.00 Credits
An overview of the selection and management of channels of distribution. Included are plant location theory and practice, wholesale and retail channels, and physical distribution management. Prerequisite: MKTG 3013. (TBA)
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3.00 Credits
Designed for students with career interests in services industries as well as in goods industries with high service components. This course focuses on the challenges of managing services and delivering quality service to customers. Course content includes understanding and managing customer expectation and evaluations of services and designing services that meet or exceed customer expectations, managing the effective delivery of services, communicating realistic and effective services promises to customers. Prerequisite: MKTG 3013. (spring)
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3.00 Credits
This course seeks to familiarize students with the major concepts of marketing management and strategy. Focus is on relationships among organizational, business-level, and marketing strategies; evaluating and selecting markets in which competitive advantages may be attained; and preparing marketing programs for improving performance and strengthening market position. Prerequisite: MKTG 3023. (TBA)
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3.00 Credits
A study of the collection, analysis, and reporting of marketing information needed for management decisions. Major topics include the research procedure and the development of a marketing information system. Prerequisites: MKTG 3313, ECON 2123 and ECON 2323. (fall)
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3.00 Credits
This course provides students the opportunity to help develop a solution to a real marketing problem. Students, working as a consulting team under the direction of a faculty leader, provide marketing expertise to help an organization solve a marketing problem. Students define the problem, develop and analyze alternatives, and create the marketing plan. Students present the marketing plan to the organization's management team in both a written report and an oral presentation. Prerequisite: MKTG 4153. (TBA)
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3.00 Credits
Investigation of how to design, implement, and follow up on various methods of fundraising, including foundation proposals, phonathons/telethons, direct solicitation, membership drives, and profit-making ventures in not-for-profit organizations and grant writing. (TBA)
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3.00 Credits
Focuses on marketing the services of the not-for-profit organization to its intended constituency, making the purpose or mission known to the greater community, and using both paid and free media as tools in these endeavors. Prerequisite: MKTG 3013. (TBA)
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2.00 Credits
To enable students to teach the various string instruments- violin, viola, cello, and bass-to beginning students. (spring)
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2.00 Credits
To enable students to teach the various woodwind instruments- flute, oboe, clarinet, bassoon, and saxophone-to beginning students. (spring)
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2.00 Credits
To enable students to teach the various brass instruments-trumpet, euphonium, tuba, trombone, and horn-to beginning students. (fall)
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