MKTG 4123 - Ser Vices Marketing

Institution:

Oklahoma City University

Subject:

Description:

Designed for students with career interests in services industries as well as in goods industries with high service components. This course focuses on the challenges of managing services and delivering quality service to customers. Course content includes understanding and managing customer expectation and evaluations of services and designing services that meet or exceed customer expectations, managing the effective delivery of services, communicating realistic and effective services promises to customers. Prerequisite: MKTG 3013. (spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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