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MCPR 2313: Prin Ciples of p Ublic Relations
3.00 Credits
Oklahoma City University
This course is designed to explain the origin, evolution, and nature of the profession; to explore the areas of knowledge vital to the public relations practitioner; and to relate those knowledge areas to practical applications. Students investigate public opinion analysis, communications theory, and use of various kinds of research by the profession. Finally, the course introduces the basic process skills and techniques required for successful public relations practice. (fall)
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MCPR 3013: Media Relations And e Vents Management
3.00 Credits
Oklahoma City University
Course emphasis is on the techniques and practical skills necessary for the public relations professional. Focus is concentrated on planning, management, funding, budgeting, and production information and resources essential to successful media relations and special event coordination. Prerequisite: MCPR 2313.
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MCPR 3013 - Media Relations And e Vents Management
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MCPR 3713: Print Production Techniques
3.00 Credits
Oklahoma City University
Designed for advertising and public relations students who must plan, supervise, or produce persuasive publications. Content focuses on sound design and production guidelines for print media, paper selection, ink and color theory, type selection, printing processes, and production techniques.
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MCPR 3803: Strategi c Planning For p Ublic Relations
3.00 Credits
Oklahoma City University
This course focuses on development of strategic planning and problem-solving techniques essential for implementation of effective public relations programs. Students utilize actual public relations situations to learn how to relate to diverse publics, determine the most credible communications strategies, and analyze the impact of public relations programming and lack of programming on the organization's bottom line. Special attention is given to marketing, public relations, issues management, and international public relations. Prerequisite: MCPR 2313. (spring)
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MCPR 4013: Integrated Campaign de Velopment
3.00 Credits
Oklahoma City University
As advertising evolves in the marketplace, so does the classic advertising campaign. The integrated marketing campaign is the format now used by major advertisers and advertising agencies. Students learn how to research, evaluate, and analyze the product, market, target consumer, and competition in order to create an effective integrated communications plan that includes advertising, promotion, public relations, and direct marketing components. Prerequisite: MCAD 2213 or MCPR 2313. (fall)
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MCPR 4161-3: Sele Cted Topics/ p Ublic Relations
1.00 - 3.00 Credits
Oklahoma City University
Variable content seminar relating to public relations topics. Example: Public Relations Case Problems, Crisis Management, etc. (TBA)
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MCPR 4343: t he Blackwelder Group/ p Ublic Relations
3.00 Credits
Oklahoma City University
Students provide staffing for a nonprofit student-run public relations company. By permission only. (TBA)
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MCPR 4483: t he Professional Experience/ p Ublic Relations
3.00 Credits
Oklahoma City University
Internship. A look at the profession of public relations from the inside out. By permission of the instructor and department chair.
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MCPR 4853: Dire Cted Reading/ p Ublic Relations
3.00 Credits
Oklahoma City University
Specialized readings relating to intensive study of public relations subjects. By arrangement with instructor and department chair.
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MCPR 4991-3: Independent Study/ p Ublic Relations
1.00 - 3.00 Credits
Oklahoma City University
Independent study in an area of public relations specialization. By permission of the instructor and department chair.
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