MCPR 3803 - Strategi c Planning For p Ublic Relations

Institution:

Oklahoma City University

Subject:

Description:

This course focuses on development of strategic planning and problem-solving techniques essential for implementation of effective public relations programs. Students utilize actual public relations situations to learn how to relate to diverse publics, determine the most credible communications strategies, and analyze the impact of public relations programming and lack of programming on the organization's bottom line. Special attention is given to marketing, public relations, issues management, and international public relations. Prerequisite: MCPR 2313. (spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.