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MCAD 3713: Print Production Techniques
3.00 Credits
Oklahoma City University
Designed for advertising and public relations students who must plan, supervise, or produce persuasive publications. Content focuses on sound design and production guidelines for print media, paper selection, ink and color theory, type selection, printing processes, and production techniques.
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MCAD 4013: Integrated Campaign de Velopment
3.00 Credits
Oklahoma City University
As advertising evolves in the marketplace, so does the classic advertising campaign. The integrated marketing campaign is the format now used by major advertisers and advertising agencies. Students learn how to research, evaluate, and analyze the product, market, target consumer, and competition in order to create an effective integrated communications plan that includes advertising, promotion, public relations, and direct marketing components. Prerequisite: MCAD 2213 or MCPR 2313. (fall)
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MCAD 4161-3: Sele Cted Topics/ Advertising
1.00 - 3.00 Credits
Oklahoma City University
Variable-content seminar relating to advertising topics. Examples: Advertising Agency Management, Advanced Advertising Design, etc. (TBA)
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MCAD 4203: Dire ct Response Advertising
3.00 Credits
Oklahoma City University
This course is designed as an overview of methods and tactics of direct response advertising, including a variety of direct, database, and interactive marketing topics. Students learn hands-on skills in database development and management. Topics include direct marketing planning and execution, customer loyalty programs, design of direct mail, and collateral and interactive media. Prerequisite: MCAD 2213.
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MCAD 4303: Promotional Methods And Strategies
3.00 Credits
Oklahoma City University
This course examines sales promotion and how it applies to integrated marketing communications. Students study consumer behavior and customer transaction as well as effective planning, management, and evaluation of both trade and consumer promotion. Key issues include the development of interactive media strategies, and the tools and techniques used to analyze media opportunities. Prerequisite: MCAD 2213.
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MCAD 4343: t he Blackwelder Group/ ad Vertising
3.00 Credits
Oklahoma City University
Students work as staff members for the student-run nonprofit advertising agency. Projects are developed for a variety of clients and provide diverse advertising learning applications. By permission only. (TBA)
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MCAD 4483: Professional Experience/ ad Vertising
3.00 Credits
Oklahoma City University
Internship. A look at the profession of advertising from the inside out. By permission of the instructor and department chair.
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MCAD 4853: Dire Cted Readings/ ad Vertising
3.00 Credits
Oklahoma City University
Individually developed readings course designed to provide intensive information gathering related to advertising topics. By arrangement with the instructor and department chair.
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MCAD 4991-3: Independent Study/ ad Vertising
1.00 - 3.00 Credits
Oklahoma City University
Independent study in advertising-related areas. By permission of the instructor and department chair.
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MCBC 2103: Introd Uction to Broad Casting
3.00 Credits
Oklahoma City University
This course introduces students to the broadcasting industry today. Course content covers the development of media, organization, programming, and regulatory practices in these industries.
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