MCAD 4303 - Promotional Methods And Strategies

Institution:

Oklahoma City University

Subject:

Description:

This course examines sales promotion and how it applies to integrated marketing communications. Students study consumer behavior and customer transaction as well as effective planning, management, and evaluation of both trade and consumer promotion. Key issues include the development of interactive media strategies, and the tools and techniques used to analyze media opportunities. Prerequisite: MCAD 2213.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.okcu.edu

Phone Number:

(405) 208-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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