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MKTG 330: Retailing Marketing
3.00 Credits
Xavier University
Retailing is the largest industry and the dominant employer in the U.S. economy. The industry is explored, with particular emphasis on understanding the activities of retailers, both large and small. Topics include shopper behavior, store location, store layout, product presentation, and customer service. The criteria for success in retailing, the impact of technology on retailing, and the retail process examined within the larger domain of marketing. Beneficial to all marketing and business majors, as well as others engaged in shopping activities. Prerequisite: MKTG 300 (Grade “C” or better)
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MKTG 350: Advertising
3.00 Credits
Xavier University
Creative and institutional aspects of advertising and their relationship to market and product attributes. Effects of legal and social environment. Prerequisite: MKTG 300 (Grade “C” or better)
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MKTG 350 - Advertising
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MKTG 351: Sales Promotion
3.00 Credits
Xavier University
The use of sales promotions as promotional tools are examined. The development, implementation, and budgeting of sales promotions are studied. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 355: Product Development
3.00 Credits
Xavier University
Focuses on new products as a major source of corporate growth. Included are such topics as: identification of new business opportunities; the stages of new product development; risk assessment and reduction. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 357: E-Commerce
3.00 Credits
Xavier University
In order for business students to really understand e-commerce, they must understand the relationships among e-commerce business organizations, the role of Internet technologies and the social and legal context of e-commerce. This course will develop the guidelines necessary for the planning and implementation of a successful e-commerce strategy applicable for a wide variety of organizations. Prerequisite: MKTG 300 (Grade “C” or better)
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MKTG 361: Professional Selling
3.00 Credits
Xavier University
Dynamics of selling and techniques of persuasive leadership. Explores selling as a profession through multiple channels. Relationship selling and customer relationship management. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 370: Consumer Behavior
3.00 Credits
Xavier University
Marketing strategy implications of consumer behavior. Provides a basic understanding of the major concepts and theories in consumer decision making and behavior. Considers psychology and other social sciences as they contribute to the understanding of these notions. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 390: Ethical Issues in Marketing
3.00 Credits
Xavier University
Current developments in consumerism and consumer protection. Ecology, social responsibility, and ethical issues. Governmental roles. Pre-requisite: MKTG 300 (Grade “C” or better)
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MKTG 399: Tutorial in Mktg:Jr Level
2.00 - 3.00 Credits
Xavier University
Research, meeting, and attendance at scheduled lectures as determined by the advisor. Pre-requisite: Permission of the chair and dean
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MKTG 399 - Tutorial in Mktg:Jr Level
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MKTG 403: Co-Op Education/Mktg:Sr
3.00 - 6.00 Credits
Xavier University
An elective cooperative experience where students earn academic credit while performing approved marketing-related work experience. Pre-requisite: MGMT 301, 55 credit hours completed, 2.750 GPA, departmental approval required
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