MKTG 357 - E-Commerce

Institution:

Xavier University

Subject:

Description:

In order for business students to really understand e-commerce, they must understand the relationships among e-commerce business organizations, the role of Internet technologies and the social and legal context of e-commerce. This course will develop the guidelines necessary for the planning and implementation of a successful e-commerce strategy applicable for a wide variety of organizations. Prerequisite: MKTG 300 (Grade “C” or better)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xavier.edu

Phone Number:

(513) 745-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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