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Course Criteria
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3.00 Credits
Introduction to management concepts and procedures in starting, developing, and operating small businesses. Methods of planning, organizing, operating, and controlling small businesses are discussed. Prerequisite(s): BTE 101, 109, 111 or permission of instructor.
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3.00 Credits
Examines theories, skills, and coping mechanisms necessary to understand and manage human behavior in the organization. Focuses on ways organizations and members affect one another and instructs students on how to diagnose and deal with problems in an organizational setting. Areas of emphasis include development of human relation skills, group facilitation, communication, time management, business ethics, diversity, and managing work place conflicts in union and nonunion settings. Prerequisite: BTE 111.
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3.00 Credits
The globalization of the U.S. economy significantly impacts both organizations and their employees. Business opportunities and career paths that once seemed assured, no longer are. This course analyzes how businesses and individuals compete in the new global economy. Prerequisite: BTE 106 or permission of instructor.
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3.00 Credits
As the American economy becomes more global and society becomes more diverse, it is imperative that you understand and value cultural diversity as a source of organizational and personal strength and advantage. This course prepares you to work effectively with colleagues, customers, suppliers and others from diverse cultures. Prerequisite: BTE 111. Offered infrequently.
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3.00 Credits
Learn the approaches used by leaders and managers of e-business organizations to recruit, train, and supervise Internet-ready employees. Study the unique management challenges facing individuals who lead high-speed online organizations. Prerequisite: BTE 181, 286, or permission of instructor. BTE 111 is strongly recommended. Offered infrequently.
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3.00 Credits
Understand the steps involved in bringing products and services to the customer ? when the vendor and consumer "meet" only over the Internet. Explore concepts such as business-to-business transactions, drop shipping, Internet customer satisfaction plus vendor and manufacturer selection for online enterprises. Prerequisite: BTE 181, 286 or permission of instructor. BTE 111 is strongly recommended. Offered infrequently.
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3.00 Credits
Examines the steps involved in creating a strong business presence on the Internet from the viewpoint of those who work behind the scenes. Understand the complexities of sourcing the proper service providers, payment and accounting systems, and other tools that can help an e-business enterprise run smoothly. Study how to convert successful brick-and-mortar businesses into viable brick-and-click operations. Prerequisite: BTE 181, 286, or permission of instructor. BTE 111 is strongly recommended. Offered infrequently.
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3.00 Credits
Examines the importance of meeting and exceeding customers' expectations after the sale. Identify and explore issues related to developing long-term, loyal customers including the correction of minor problems and delivery and the generation of repeat business based on performance. Prerequisite: BTE 105, 181, or permission of instructor.
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3.00 Credits
Introduction to retailing, with emphasis on major types of stores; non-store retailing; merchandising, pricing, and promotional strategies; current trends in retailing. Prerequisite: BTE 105, 181 or permission of instructor. Offered infrequently.
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3.00 Credits
Understand how advertising and other promotional techniques may be used to communicate with consumers. Learn how effective sales processes and promotional activities function as important aspects of a balanced marketing plan. Prerequisite: BTE 105, BTE 181, or permission of instructor. Offered infrequently.
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