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Course Criteria
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3.00 Credits
This course provides students with general knowledge of the principles, as well as relationships, among corporate finance cost accounting, managerial accounting, pricing decisions, and market positioning. It explores the universal function of finance and accounting that all businesses and organizations must perform. The course focuses on a broad review of the fundamentals used by managers to support decision-making within their own organizations. The course flows and emphasizes familiarizing students with financial management, budgeting, financial statement reading and preparation, forecasting, and working capital management. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
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3.00 Credits
The course provides an introduction into operations management within service and manufacturing corporations. Topics discussed include product, service, and process design; planning; scheduling; quality management; inventory control methods; capacity planning; layout strategy; location strategies; global environments; project management; and productivity improvement. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
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3.00 Credits
This course examines the field of public relations as it relates to marketing management and the integrated marketing plan. Topics include: the history of public relations, the communications process, publicity; media relations and selection, promotion, community relations, and ethics. Students analyze theories, strategies, and tactics involved in researching, planning, scheduling, implementing and measuring programs designed to influence public opinion. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
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3.00 Credits
This course examines current legal and ethical issues affecting the marketing functions. The course will examine the interrelationships among business, government, and society. Coverage includes legal terminology, overview of marketing legal issues, social responsibility, and government regulations. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
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3.00 Credits
This course is used for the presentation of the results of the students' major research project. Marketing plans and case studies are presented to colleagues via PowerPoint? presentation and the Capstone Project is submitted for final evaluation. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
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3.00 Credits
This course will facilitate students in their development of research and planning methods by conducting an analysis of a topic germane to the student's professional interests. The methodology for research and planning will be explored and utilized to develop a proposal for the Capstone Presentation. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program
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3.00 Credits
This course assists students in analyzing personal strengths and areas for improvement with respect to self-awareness and principles of effective management. The course also examines time and stress management, communication skills, and conflict resolution. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program
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3.00 Credits
This course presents, explores and develops the skills necessary for effective management of any organization in today's complex environment, including a review of the principles of planning, organizing, staffing, controlling, and directing, with particular emphasis on the issues of ethics, motivation, leadership, and group dynamics. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program
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3.00 Credits
Students will explore fundamental elements of finance and accounting used by managers to support long- and short-term decisions. Tools necessary for planning and performance analysis will be investigated. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program
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3.00 Credits
This course focuses on basic market principles, concepts, and terminology associated with the marketing of products. Topics include market segmentation, targeting, product positioning, advertising and promotion. Students develop marketing plans and complete case studies to enhance their understanding of the role of consumers in developing effective marketing campaigns. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program
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