OSMG 340 - Marketing Essentials

Institution:

Bellevue University

Subject:

Description:

This course focuses on basic market principles, concepts, and terminology associated with the marketing of products. Topics include market segmentation, targeting, product positioning, advertising and promotion. Students develop marketing plans and complete case studies to enhance their understanding of the role of consumers in developing effective marketing campaigns. Prerequisite: Acceptance into the Organizational Systems Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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