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  • ADMC 330: Consumer Behavior

    3.00 Credits
    Bellevue University

    This course is an introduction to the basic concepts, principles, and theories in consumer behavior. Consumer decision-making, motivation, influences, and actions involved in obtaining, consuming, and disposing of products will be explored. Students will explore and analyze to the benefit of the organization or company. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 340: Advertising

    3.00 Credits
    Bellevue University

    A study of the fundamental aspects of advertising, including the evolution of advertising, the current state of advertising, crafting advertising strategies, integrating advertising with other elements of the communication mix, creative strategy and the creative process, creative execution, producing ads for print, electronic, and digital media, and using advertising media. Students will create an Advertising Plan that will be presented for the Capstone course. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 350: Public Relations

    3.00 Credits
    Bellevue University

    This course examines the field of public relations including: the communications process, publicity; media relations and selection, promotion, community relations and planning, tools used in developing public relations and publicity improving customer satisfaction, relationship-building strategies and ethics. Students will analyze strategies and tactics, theories, processes, and techniques involved in researching, planning, scheduling, implementing, and measuring programs designed to influence public opinion and human behavior. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 400: Brand Management

    3.00 Credits
    Bellevue University

    This course examines brands and brand management focusing on three primary functions including building brand equity, measuring brand equity, and managing brand equity. The courses focus includes brand positioning, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity, developing a brand equity measurement and management system, measuring sources and outcomes, design and implementing strategies. Additional areas of study include introducing and naming new products and brand extensions, managing brands over time, geographical boundaries, and market segments. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 410: Managerial Finance

    3.00 Credits
    Bellevue University

    This course explores the universal function of finance and accounting that all businesses and organizations must perform. The students focus on a broad review of the fundamentals used by managers to support decision-making within their own organizations. The course emphasizes familiarizing students with financial management, tax environment, capital budgeting, financial statement reading and preparation, forecasting, and working capital management. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 420: Copy and Communication Management

    3.00 Credits
    Bellevue University

    This course examines managing copy and communication through an advertising communication foundation including constructing message strategies, execution frameworks, advertising media selection, promotional tools, and strategies for advertising. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 430: Media Management

    3.00 Credits
    Bellevue University

    This course examines the skills in media planning and buying and covers the media, their differences, how they are used in advertising, information resources, and strategies for using media. Students learn how to select which media are best suited to an advertisers message, strategy, how to prepare a media plan, evaluating and selecting media for both the local and national advertising venues. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 440: Law & Ethics

    3.00 Credits
    Bellevue University

    This course examines the most relevant mass media legal decisions, from the Constitution to the most recent Supreme Court sessions, in relation to their relevance to American law. From the Internet to political advertising laws, this course analyzes Mass Media Law and the current issues that are shaping the United States' legal system and the ethics involved. Topics include current media law concerns, as well as the right of reporters to protect their sources, censorship problems related to terrorism, file sharing, and the law of privacy and ethics. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • ADMC 450: Advertising Management Capstone Presentation

    3.00 Credits
    Bellevue University

    Advertising Plans are presented as the major research project to colleagues and the Capstone Project is submitted for final evaluation. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program
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  • AEDU 300: Foundations of Continuing Education and Training

    3.00 Credits
    Bellevue University

    Explores the professional roles and skills in training and adult education. Looks at the historical and social aspects of continuing education and training in formal and informal settings and how these concepts relate to an organization's goals. Prerequisite: Acceptance into the Adult Education Accelerated Degree Completion Program
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