ADMC 430 - Media Management

Institution:

Bellevue University

Subject:

Description:

This course examines the skills in media planning and buying and covers the media, their differences, how they are used in advertising, information resources, and strategies for using media. Students learn how to select which media are best suited to an advertisers message, strategy, how to prepare a media plan, evaluating and selecting media for both the local and national advertising venues. Prerequisite: Acceptance into the Advertising Management Accelerated Degree Completion Program

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bellevue.edu

Phone Number:

(402) 291-8100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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